What Was Broken

Businesses struggled to keep their websites updated with fresh testimonials and new content. Manual page creation was slow, inconsistent, and often delayed, leading to outdated sites and missed opportunities to showcase client feedback.

Who Was Affected

Small businesses and agencies lacking technical staff, resulting in underutilized positive client stories and less trust from potential customers.

Business Risk

Outdated testimonials and slow content updates reduced credibility and conversion rates, impacting business growth.

Approach

Mapped the testimonial publishing workflow, identified bottlenecks, and researched automation tools for content generation and page creation.

Key Discoveries

• Template-driven automation ensures consistent design
• AI can generate testimonial text based on client input
• Automated image upload streamlines visual content
• Rapid publishing increases website freshness and trust

What Was Designed

Built an automated testimonial page generator that accepts client feedback, generates formatted testimonials, uploads images, and publishes new pages using a unified template.

Automation Workflow

Why This Solution

Automation reduces manual work, ensures design consistency, and keeps the website fresh with the latest client feedback.